Keyo? (Why) is a deeply thoughtful Assamese social drama. It asks bold questions about art, power, and integrity. With strong performances and clear direction, the film leaves a lasting impact.
Keyo? (Why) Box Office Collection
| Day | Date | India Gross (crore) | Fluctuation (%+/-) |
|---|---|---|---|
| Day 1 | August 1, 2025 | ₹0.01 | (Opening Day) |
| Day 2 | August 2, 2025 | ₹0.02 | +100% |
| Day 3 | August 3, 2025 | ₹0.02 | 0% |
| Day 4 | August 4, 2025 | ₹0.01 | -50% |
| Day 5 | August 5, 2025 | ₹0.01 | 0% |
| Day 6 | August 6, 2025 | ₹0.01 | 0% |
| Day 7 | August 7, 2025 | ₹0.01 | 0% |
| Lifetime India Net | – | ₹0.08 crore | – |
| Lifetime India Gross | – | ₹0.10 crore | – |
| Lifetime Worldwide Gross | – | ₹0.11 crore | – |
Verdict: Flop
Budget: 2 crore
OTT Platform: not announced
Release Date (OTT): TBA
Disclaimer:
The box office figures shared in this article are independently compiled and estimated through our in‑house tracking system, which analyses theatre occupancy trends, distributor inputs, and regional trade signals. These numbers reflect the most accurate industry insights available at the time of publishing. While minor variances may occur compared to final official tallies, the data presented here is considered a reliable representation of the film’s commercial performance.
Keyo? (Why) 2025 Overview
- Title: Keyo? (Why)
- Directed by: Aparup Agarwala
- Written by: Aparup Agarwala
- Produced by: Aparup Agarwala (Sree Haribilash Movies)
- Starring: Partha Dutta, Primrose Saikia
- Cinematography: Sumon Dowerah
- Edited by: Jhulan Krishna Mahanta
- Music by: Concept by Aparup Agarwala, music arranged by Manash Hazarika
- Production Company: Sree Haribilash Movies, Tezpur
- Distributor: Not specified
- Release Date: 1 August 2025
- Running Time: 1h 41m
- Country: India
- Language: Assamese
- Genre: Social Drama
- Censor Rating: U
What Worked
- Personal, socially relevant storytelling by debut filmmaker Aparup Agarwala
- Sensitive performances by Partha Dutta and Primrose Saikia
- Thought-provoking film that questions artist exploitation
What Didn’t Work
- Extremely low box office collection (₹0.04 Cr India gross)
- Limited theatrical reach beyond Assam
Our Quick Review of Keyo? (Why)
Keyo? (Why) is a quietly powerful Assamese drama. It tackles exploitation and artistic compromise through the journey of artist Pradip and his conscience. Though the pacing may feel deliberate for some, the film gains strength from its performances and its emotional honesty. After watching, you’re left with thought-provoking questions about morality and injustice. It’s a cinematic experience rather than mass entertainment.
FAQ (Frequently Asked Questions)
A: A social drama exploring injustice, exploitation, and the moral struggle of an artist.
A: It premiered theatrically on 1 August 2025.
A: Aparup Agarwala wrote and directed the film.
A: Partha Dutta (as Pradip) and Primrose Saikia (as Meera).
A: Around 1 hour and 41 minutes.
A: Social drama dealing with artist oppression and social responsibility.
A: Rated U (Universal), suitable for all audiences.
A: ₹0.04 crore net in India, ₹0.05 crore gross worldwide.
A: Not yet confirmed—OTT details are still TBA.
A: Produced by Aparup Agarwala under Sree Haribilash Movies.
A: Concept by Aparup Agarwala; music arranged by Manash Hazarika.
A: Cinematography by Sumon Dowerah; editing by Jhulan Krishna Mahanta.
A: Yes—it is adapted from Phani Sarma’s classic stage play “Keyo.”
A: Below Average—low earnings indicate limited reach.
A: Assamese.
Conclusion
Keyo? (Why) serves as a brave cinematic voice in Assamese cinema. Though it struggled commercially (₹0.04 crore India gross), its real strength lies in its storytelling and social relevance. With strong central performances and themes that linger, it’s more suited for those who look for meaning beyond entertainment. It may not be a box office success, but it stands out as meaningful art cinema in the Assamese film space.
References:
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