Chupa Chupi is an Assamese comedy film that released in theatres on 12 June 2026. The film opened with a very poor response across Assam and had almost no presence in other states. It failed to create any significant buzz or advance bookings, resulting in one of the weakest openings for an Assamese film in 2026.
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Worldwide, Chupa Chupi had a negligible start with almost zero overseas collections. The film has struggled to find an audience and is performing very poorly at the box office. It is clearly heading towards a disaster verdict with almost no theatrical traction.
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Chupa Chupi is a Hit or Flop
Verdict: Hit
What is the budget of Chupa Chupi
Budget: Not Disclosed
Our Review
Chupa Chupi attempts to deliver a light-hearted comedy-mystery set in a remote Assamese village where a harmless prank by four mischievous boys spirals into widespread panic due to old superstitions. The story blends humour with elements of fear and community dynamics, offering a slice-of-life feel with comedic situations arising from cultural beliefs and village life.
Directed and written by Pranab Bharali, the film features a mix of established and newer faces from Assamese cinema, including Kaushik Bharadwaj and Arun Nath. For regional audiences, it promises simple entertainment rooted in local flavour, with the potential to connect through relatable characters and everyday village settings.
The mystery angle adds a layer of suspense without venturing into heavy thriller territory, keeping the tone largely comedic and family-friendly. At the box office, Chupa Chupi has opened to very low collections, which is quite common for small-scale Assamese releases that have limited screens and minimal marketing reach beyond Assam.
The opening reflects the challenging theatrical landscape for most regional films in smaller languages, where even well-made content struggles to attract large audiences on day one. In comparison to bigger Assamese or dubbed films, this movie is operating on a much smaller scale and will need strong local word-of-mouth to sustain any kind of run.
If the comedy lands well and the mystery elements engage viewers, it could see a slight improvement over the weekend in key centres like Guwahati. However, with such a low opening, the theatrical prospects remain limited, and the film is more likely to find its audience on digital platforms later, where Assamese content often performs better among the diaspora and local viewers. For now, it has made a quiet start typical of its scale.
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Disclaimer:
Box office figures in this article are independently estimated by Tenvow based on an internal tracking methodology that evaluates theatre occupancy trends, distributor feedback, and regional trade indicators.
The data reflects industry estimates available at the time of publication and may vary slightly from officially reported or audited figures released later.
These figures should be considered preliminary and indicative, not official confirmations.
Tenvow does not guarantee absolute accuracy of the data and presents it solely for informational purposes.
All financial figures are stated in Indian Rupees (INR) and represented in crores, unless specified otherwise.
All dates and times mentioned follow Indian Standard Time (IST) (UTC +5:30).
