Pidayi is a Tulu film released on 12 September 2025. It tells a powerful story about an educated daughter-in-law who enters a conservative family and challenges old customs around menstruation, sparking a quiet but impactful fight for women’s dignity and respect in a joint family. This article covers its box office collection, budget and OTT details.
Pidayi 2025 Overview
| Detail | Information |
|---|---|
| Title | Pidayi |
| Directed by | Santhosh Mada |
| Written by | Ramesh Shettigar |
| Produced by | K Suresh, Namma Kanasu |
| Actor | Sharath Lohithaswa (lead as Mahamayi) |
| Actress | Roopashree Varkadi (lead female) |
| Other Cast | Deepak Rai Panaje, Pushparaj Bolar, Ila Vitla, Devi Nair, Preetesh, Anil Raj Uppala |
| Cinematography | Unni Madavoor |
| Edited by | Two-time National Award–winner Suresh Urs |
| Music by | Lyrics by Kaithapram Damodaran Namboothiri, Sudheer Attavara, Kushalaksi Kanvatirtha; compositions by Ajay Namboothiri; background score by Deepankuran |
| Production Companies | Namma Kanasu |
| Distributed by | Not announced (coastal Karnataka release) |
| Release Date | September 12, 2025 |
| Running Time | 2h 9m |
| Country | India |
| Language | Tulu |
| Genre | Drama, Social Issue |
| Censor Rating | U |
Daily Box Office Collection
| Day | Date | India Gross (crore) | Fluctuation (%+/-) |
|---|---|---|---|
| Day 1 | 12 Sep 2025 | ₹0.01 | (Opening Day) |
| Day 2 | 13 Sep 2025 | ₹0.01 | 0% |
| Day 3 | 14 Sep 2025 | ₹0.015 | +50% |
| Day 4 | 15 Sep 2025 | ₹0.005 | -67% |
| Day 5 | 16 Sep 2025 | ₹0.005 | 0% |
| Day 6 | 17 Sep 2025 | ₹0.003 | -40% |
| Day 7 | 18 Sep 2025 | ₹0.002 | -33% |
| Day 8 | 19 Sep 2025 | ₹0.001 | -50% |
| Lifetime India Net | – | ₹0.04 crore | – |
| Lifetime India Gross | – | ₹0.05 crore | – |
| Lifetime Worldwide Gross | – | ₹0.05 crore | – |
Pidayi is a Hit or Flop
Verdict: Flop
What is the budget of Pidayi
₹1 crore
Pidayi Ott release date
- OTT Platform: TBA
- OTT date: TBA
Our Review of Pidayi
Pidayi is a heartfelt Tulu film that dives deep into the sensitive topic of menstrual untouchability, directed by Santhosh Mada. The story, set in the Tulu speaking regions, feels authentic with its cultural touch, especially the bhajans and Tulunadu Kunita Bhajane, which bring a unique vibe. Sharath Lohitashwa as Mahamayi Patri steals the show, and the cast, including Roopa Varkady and Devi Nayar, delivers solid performances. The film’s message is strong, but the pacing can feel a bit slow at times, and some parts lean heavily into the musical elements, which might not click for everyone. It’s a meaningful watch, especially if you’re curious about Tulu cinema and its take on social issues, but it doesn’t always keep you glued to the screen.
What Worked
- Bold theme on menstrual untouchability – timely and gutsy for Tulu cinema, sparking real conversations.
- Sharath Lohithaswa’s transformative role – brings star power and depth to the lead.
- Festival acclaim like BIFFes award – builds credibility without big promo spends.
What Didn’t Work
- Delays from May to September – hope the buzz hasn’t faded in coastal theaters.
- Low budget shows in polish – might feel raw, but that’s part of the charm or a drawback.
- Niche Tulu audience – tough to go pan India without dubs or wider marketing.
Frequently Asked Questions
It’s a Tulu drama exploring social reformation and women’s dignity, focusing on a village priest Bhojanna challenging menstrual untouchability in coastal Karnataka.
Santhosh Mada, a Malayali filmmaker who’s won national awards and is venturing into Tulu with this impactful story.
The film is releasing on September 12, 2025, across Tulu Nadu theatres after festival runs and some delays.
It draws from real social issues like untouchability in rural Karnataka, but it’s a fictional narrative for awareness.
Around ₹1 crore, a true indie effort that highlights talent over high production values.
Not announced, but Tulu films often land on YouTube or regional apps like Hoichoi post theatrical.
Sharath Lohithaswa leads as Mahamayi, Roopashree Varkadi as key female, with Deepak Rai Panaje and Pushparaj Bolar in supporting roles.
Yes, it bagged the Second Best Feature Film at BIFFes 2025 and was selected for multiple international festivals.
Disclaimer:
The box office figures shared in this article are independently compiled and estimated through our in‑house tracking system, which analyses theatre occupancy trends, distributor inputs, and regional trade signals. These numbers reflect the most accurate industry insights available at the time of publishing. While minor variances may occur compared to final official tallies, the data presented here is considered a reliable representation of the film’s commercial performance.
References:
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