Forbidden Fruits is a Hollywood comedy-horror film, released on March 27, 2026, starring Lili Reinhart as Apple, Lola Tung as Pumpkin, Victoria Pedretti as Cherry, Alexandra Shipp as Fig, along with Emma Chamberlain in her feature debut and Gabrielle Union in a key supporting role.
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Directed by Meredith Alloway from a screenplay co-written with Lily Houghton and adapted from Houghton’s stage play, the 103-minute picture follows a secretive witch coven operating after hours in an upscale mall store called Free Eden, where Apple leads her fellow “fruits” in ritualistic sisterhood until a new hire begins to question their dark practices, unleashing chaos, campy confrontations, and supernatural consequences.
The film debuted to a respectable $1.17 million over its opening weekend across 1,525 theaters, achieving a solid per-theater average for an independent genre title and drawing a notably strong female audience that comprised 73 percent of opening crowds. Internationally, contributions remained modest in early markets, while India saw virtually no theatrical rollout, resulting in negligible collections from that territory.
The production has maintained steady holds in its initial nine days, benefiting from targeted marketing to horror-comedy fans, positive festival buzz from its SXSW premiere, and word-of-mouth highlighting the film’s witty script, practical effects, and empowering yet satirical take on female friendship and power dynamics.
As of April 4, 2026, Forbidden Fruits continues to demonstrate the viability of smart, contained genre filmmaking in a competitive marketplace, with social media platforms across Facebook, Instagram, YouTube, and X praising its campy charm, strong ensemble performances, and fresh spin on witchy tropes. The efficient production scale allowed focus on character-driven suspense and visual flair rather than spectacle, positioning the title for profitable ancillary success.
Forbidden Fruits 2026 Overview
| Detail | Information |
|---|---|
| Title | Forbidden Fruits |
| Directed by | Meredith Alloway |
| Written by | Meredith Alloway, Lily Houghton |
| Produced by | Not publicly detailed |
| Actor | N/A |
| Actress | Lili Reinhart |
| Other Cast | Lola Tung, Victoria Pedretti, Alexandra Shipp, Emma Chamberlain, Gabrielle Union |
| Cinematography | N/A |
| Edited by | N/A |
| Music by | N/A |
| Production Companies | Not publicly detailed |
| Distributed by | Independent Film Company / Shudder |
| Release Date | 27 March 2026 |
| Running Time | 103 minutes |
| Country | United States |
| Language | English |
| Film Industry | Hollywood |
| Genre | Comedy, Horror |
| Censor Rating | R |
Forbidden Fruits Box Office Collection
| Day | Date | US Collection Gross (Millions) | Fluctuation (%+/-) |
|---|---|---|---|
| Day 1 | March 27, 2026 | $0.56 Millions | (Opening Day) |
| Day 2 | March 28, 2026 | $0.34 Millions | -39% |
| Day 3 | March 29, 2026 | $0.26 Millions | -23% |
| Day 4 | March 30, 2026 | $0.16 Millions | -41% |
| Day 5 | March 31, 2026 | $0.12 Millions | -25% |
| Day 6 | April 1, 2026 | $0.09 Millions | -25% |
| Day 7 | April 2, 2026 | $0.11 Millions | +22% |
| Day 8 | April 3, 2026 | $0.07 Millions | -36% |
| Day 9 | April 4, 2026 | $0.05 Millions | -29% |
| Day 10 | April 5, 2026 | $0.04 Millions | -20% |
| Day 11 | April 6, 2026 | $0.03 Millions | -25% |
| Day 12 | April 7, 2026 | $0.02 Millions | -33% |
| Day 13 | April 8, 2026 | $0.02 Millions | 0% |
| Day 14 | April 9, 2026 | $0.01 Millions | -50% |
| Day 15 | April 10, 2026 | $0.01 Millions | 0% |
| Total US Gross | – | $2.02 Millions | – |
| Total Worldwide Gross | – | $2.15 Millions | – |
Box office data published on this website is compiled through independent research and publicly available sources for informational purposes only. Figures are approximate and may differ significantly from official producer, distributor, or studio records. Data is subject to change and may be updated, revised, or corrected at any time without prior notice as more accurate information becomes available. Tenvow makes no representations or warranties regarding the accuracy, completeness, or reliability of any data presented at any given point in time. This data should not be used for commercial, financial, or legal decision-making. Tenvow is not liable for any loss or damage arising from reliance on this information.
Forbidden Fruits is a Hit or Flop
Hit
What is the budget of Forbidden Fruits
The estimated budget is around $8–12 Million
Forbidden Fruits Ott release date
- OTT Platform: Shudder and OTT date: TBA
Our Review
Forbidden Fruits is a wickedly fun and sharply satirical comedy-horror that cleverly skewers mall culture, mean-girl dynamics, and modern sisterhood through a delightfully campy witch-cult lens. Lili Reinhart commands the screen as the icy “Queen Bee” Apple, delivering a performance that is equal parts Regina George and charismatic coven leader, while Lola Tung shines as the wide-eyed new hire Pumpkin whose innocent questions unravel the group’s carefully constructed world.
Victoria Pedretti and Alexandra Shipp bring hilarious depth to Cherry and Fig, creating a believable clique that feels both ridiculous and eerily relatable. Director Meredith Alloway keeps the tone perfectly balanced—funny without being silly, creepy without losing its heart—at a brisk 103 minutes that fly by thanks to snappy dialogue, inventive practical effects, and a killer original soundtrack. The film’s mall setting becomes a character in its own right, turning fitting rooms and food courts into sites of both empowerment and quiet menace.
Comparatively, Forbidden Fruits sits comfortably between the sharp social satire of Mean Girls and the supernatural sisterhood of The Craft, yet it carves its own fresh path with a distinctly 2020s sensibility that adds layers of influencer culture, corporate drudgery, and queer undertones without ever feeling forced. Where many recent horror-comedies lean too heavily on gore or nostalgia, this one succeeds through character-driven tension and clever twists that reward multiple viewings.
Critics have responded warmly, awarding it a strong 75 percent on Rotten Tomatoes and praising its “charmingly goofy” energy and incisive insights into friend-group dynamics. Early audiences on X, Instagram, and Letterboxd have echoed the praise, calling it a rewatchable blast that perfectly captures the chaotic joy of found family—even when that family happens to be a secret coven. As of 28 March 2026 (end of Day 2), Forbidden Fruits has earned $0.70 million domestically and $2.8 million worldwide against its $9 million budget.
For a limited theatrical footprint, the encouraging per-theatre averages and Saturday hold signal clear audience love in key markets. Positive word-of-mouth and its festival pedigree position it for steady expansion in coming weeks and robust performance once it reaches wider audiences. Looking ahead, the film is perfectly positioned for a strong Shudder and VOD window later this year, where its campy thrills and rewatchable humour can thrive with repeat viewings.
Projections comfortably point to healthy lifetime returns through digital platforms, ensuring profitability and cultural impact as one of the year’s most entertaining indie genre offerings. In an era of big-budget spectacles, Forbidden Fruits proves that small, smart, and subversive stories about friendship, power, and a little bit of magic can still captivate and succeed at the box office. This is essential viewing for anyone who enjoys horror with a wink, a bite, and a whole lot of heart.
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Frequently Asked Questions
What is the plot of Forbidden Fruits?
Forbidden Fruits follows Apple, who secretly runs a witchy femme cult in the basement of a mall store with Cherry and Fig. New hire Pumpkin challenges their sisterhood, forcing them to face their inner darkness or meet violent ends.
Is Forbidden Fruits based on a true story?
No, Forbidden Fruits is a fictional comedy horror film.
Who plays Apple in Forbidden Fruits?
Lili Reinhart plays Apple.
When will Forbidden Fruits be available on streaming?
Forbidden Fruits is expected on Shudder and other VOD platforms a few months after its theatrical release.
How does Forbidden Fruits compare to other horror comedies?
Forbidden Fruits stands out for its sharp satire on friendship and power in a mall setting, blending dark humour and creepy scares like a modern, witchy take on the genre.
Disclaimer:
- Box office figures in this article are independently estimated by Tenvow based on an internal tracking methodology that evaluates theatre occupancy trends, distributor feedback, and regional trade indicators.
- The data reflects industry estimates available at the time of publication and may vary slightly from officially reported or audited figures released later.
- These figures should be considered preliminary and indicative, not official confirmations.
- Tenvow does not guarantee absolute accuracy of the data and presents it solely for informational purposes.
- All financial figures are stated in United States dollars (USD) and represented in millions, unless specified otherwise.
- All dates and times mentioned follow Eastern Standard Time (EST) (UTC-5)
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