Alia Bhatt and Sharvari recently appeared on the premiere episode of India’s Got Latent Season 2 to promote their big upcoming film Alpha. The episode, which dropped on June 20 on YouTube and Netflix, quickly became one of the most talked-about things online.
Hosted by comedian Samay Raina, the show is known for its unfiltered roasts and chaotic energy — and this time, Alia was right in the middle of it. Samay didn’t hold back. He joked that having Alia on the show was “the highest point of Latent and the lowest point of her career.”
He took digs at her Cannes appearance, her film Jigra, and even made a cheeky comment about her husband. A contestant doing a Donald Trump impression also roasted her acting, saying things like “give her a script and call the director.”
Alia looked a bit uncomfortable at times and even admitted she was “kinda regretting it right now,” but she handled everything with a smile and quick comebacks.
She also called out one audience member’s misogynistic remark, which many people online appreciated.
So why did Alia choose this show for Alpha promotions?
Alpha is a big YRF Spy Universe action film releasing on July 3.
It’s the first female-led film in the franchise, with Alia and Sharvari playing assassins in a gritty story. To reach younger audiences who mostly watch content on YouTube and social media, traditional interviews sometimes don’t cut through the noise.
India’s Got Latent has a huge young following and creates viral moments that spread fast. The roasts and funny clips keep the film trending and create free buzz. Alia has always been open to trying different things for her films.
By sitting through the roasts and staying sporty, she showed a more relatable, fun side. For a big action movie like Alpha, this kind of edgy, meme-worthy promotion helps create excitement among the youth — exactly the audience the film is targeting.
It was a bold move, and whether you loved the episode or felt bad for Alia, one thing is clear — people are talking about Alpha even more now. With just weeks left for the July 3 release, that’s exactly what the makers wanted.