The release of Assi, starring Taapsee Pannu, has generated interest among audiences seeking content-driven cinema, though its opening was subdued. On its first day, the film collected around ₹1 crore net in India, reflecting a cautious start amid competition from other releases like Do Deewane Seher Mein. Limited screens and modest advance bookings contributed to this, but positive initial reviews praising the film’s bold narrative on justice and societal issues began to build some momentum.
Day 2 saw a noticeable uptick, with collections rising to approximately ₹1.6 crore net, marking a 60% jump from the opening day. This growth can be attributed to improved word-of-mouth, especially in urban centers like Mumbai and Delhi, where evening shows reported better occupancy. Theatre feedback from platforms like BookMyShow indicates an average occupancy of around 10-15% on Saturday, with stronger turnout in southern cities such as Chennai, where the film’s themes resonated more.
Early estimates for Day 3 suggest continued positive trends, with the film projected to earn about ₹2 crore net, a 25% increase over Day 2. This is based on advance bookings and morning show reports showing occupancy rates climbing to 15-20% in key markets. If this holds, the weekend total could provide a solid foundation, though the film will need sustained audience support to overcome its low-key launch and reach wider viewership.
Assi Day 3 Box Office Collection in India
| Day | Collection Indian gross | Fluctuation (%+/-) |
|---|---|---|
| Day 1 Feb 20 (1st Friday) | ₹1.18 Cr | – |
| Day 2 Feb 21 (1st Saturday) | ₹1.89 Cr | +60% |
| Day 3 Feb 22 (1st Sunday) | ₹2.36 Cr | +25% |
3 Days India Net Collection ₹4.6 Cr
3 Days India Gross Collection ₹5.43 Cr
3 Days Overseas Collection ₹0.5 Cr
3 Days Worldwide Collection ₹5.93 Cr
Budget ₹40 Cr
About Assi and Future Prediction
Assi is a courtroom drama directed by Anubhav Sinha, featuring Taapsee Pannu as a determined lawyer fighting a high-stakes case involving sexual assault. The story delves into the challenges of seeking justice in a system fraught with obstacles, drawing from real-life inspirations to highlight themes of resilience and truth. Supporting roles by Kani Kusruti, Revathy, and Mohammed Zeeshan Ayyub add depth, with the film’s sharp dialogues and intense sequences earning praise for their realism.
So far, the movie has received favorable feedback for its powerful performances and relevant message, with user ratings on BookMyShow averaging 8.7 out of 10. Despite a slow start, the weekend growth indicates that audiences are responding to its emotional core, particularly in metros where occupancy has improved. However, the clash with lighter fare and limited promotion have kept collections modest compared to similar genre films like Thappad.
Looking ahead, Assi could see a lifetime collection of ₹20-30 crore if positive word-of-mouth spreads during the weekdays, potentially recovering its ₹40 crore budget through theatrical runs and eventual OTT release on ZEE5. Strong reviews might help it gain traction in smaller towns, but it faces stiff competition from upcoming big-ticket releases. Overall, its success will hinge on sustained interest in its thought-provoking content.
Disclaimer:
- Box office figures in this article are independently estimated by Tenvow based on an internal tracking methodology that evaluates theatre occupancy trends, distributor feedback, and regional trade indicators.
- The data reflects industry estimates available at the time of publication and may vary slightly from officially reported or audited figures released later.
- These figures should be considered preliminary and indicative, not official confirmations.
- Tenvow does not guarantee absolute accuracy of the data and presents it solely for informational purposes.
- All financial figures are stated in Indian Rupees (INR) and represented in crores, unless specified otherwise.
- All dates and times mentioned follow Indian Standard Time (IST) (UTC +5:30).
